IT outages are a fact of life - it’s how you handle them

New Feature: End User Incident Reporting Read More
StatusCast's AI-Powered Smart Incident Messaging Read More
Incident Response Playbook Read More
What Is MTTR? Read More
Private Status Pages Are The Key To Effective Incident Management Read More
The Risks Of Using Small Status Page Vendors Read More
Cloud Observability For IT Read More
Incident Management and Status Pages for Enterprise IT Departments Read More
What Metrics Should Be Tracked Within Incident Management? Read More
What are the new stages of incident management? Read More
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Best practice to prevent stuff happening and for when stuff actually happens!

In the IT world, outages and service disruption are a fact of life. Stuff hits the fan... Stuff happens! And it can happen to any service provider - even the most well designed and managed SaaS applications and platforms. 

One of the reasons why stuff happens is failing to adhere to best practices. To minimize the potential for problems, here we run over some of the key points from the cloud platform management best practice playbook.

Best practice #1

Outages can and do just happen. However, we must do everything we can to prevent contributing to an outage and causing a self-inflicted loss of service. Planned maintenance is a key area where there is a potential for this type of problem.

Updates and other housekeeping tasks are routinely carried out by service providers. However, routine has a habit of breeding complacency. So the first point of best practice is to make sure:

> Technical procedures need to be thoroughly checked and properly thought through before execution.

Best practice #2

No matter how thoroughly you shakedown maintenance or other procedures and processes, there is always the potential for data loss. It’s not just a maintenance issue. Data loss is simply another fact of life and we must steadfastly defend against it. Consequently, the point of best practice here is to ensure that you:

> Regularly test and check DR and BC procedures to make sure you can achieve SLA targets.

Best practice #3

When stuff actually does happen, it is really important to communicate properly. This means being honest from the outset and relating as fully as possible what you know in an appropriate language for the audience.

This includes such information as:

The point of best practice here is to always:

> Follow best practice for incident management communication.

Be better at managing incidents with best practice

Recently, some customers of one leading incident management and status page company experienced an outage. A break down of the incident can be found on this Twitter thread by Gergely Orosz, a software engineer who has attracted over 71,000 Twitter followers in the software development community through his newsletter.

The StatusCast white paper ‘Best Practices For Managing Application Downtime’ lets you see how to do a great job of managing service outages. The paper shows you how to build processes and checklists for communicating with end users, customers, and partners where systems become unavailable.

The blog ‘Who’s Better at Downtime Communication: IT or Marketing?’ discusses the problem from the perspective of communication skills and how to deliver alerts so that they are on-brand and provide the alert information in a way that is appropriate to the audience.



IT Stovepipes Got You Down?

Smash Your Incident Response Silos with a Corporate Status Page.

IT Stovepipes Got You Down?

Smash Your Incident Response Silos with a Corporate Status Page.

IT Stovepipes Got You Down?

Smash Your Incident Response Silos with a Corporate Status Page.

To understand the impact that stovepipes have on incident response, one need look no further than the 9/11 terrorist attacks that occurred in the United States. The CIA, DoD, and FBI all knew about the Al Qaeda terror threats before the planes hit the World Trade Center, but the 9/11 Commission found that a lack of data and intelligence sharing among the agencies limited each agency’s understanding of the looming terrorist threat; thereby, limiting their incident response. This lack of information sharing made it difficult for intelligence leaders to "connect the dots" and thwart the attack.

Thankfully, most IT stovepipe scenarios do not lead to such dire consequences; however, they do impact incident response when your IT systems go down. Wikipedia defines IT stovepipes as "systems procured and developed to solve a specific problem, characterized by a limited focus and functionality, and containing data that cannot be easily shared with other systems."

These singularly focused, non-integrated systems make the lives of IT help desk support personnel more time-consuming, more expensive and more frustrating (for both the support team and business stakeholders outside of the IT organization).

Employees and customers increasingly demand more transparency from corporate IT support teams, making stovepiped systems an "ugly" word with IT leaders. One of the best ways to meet the demand for more transparency is to invest in a Corporate Status Page.

A Corporate Status Page Provides Unified Notifications

A corporate Status Page provides a unified portal from which your IT help desk staff can assess all problems and planned outages across your IT ecosystem. Having a unified view provides your IT help desk team with holistic insight into the status of your enterprise IT systems & software. This all-encompassing perspective is invaluable when communicating with employees and customers about outages and planned maintenance.

By providing proactive incident management and planned maintenance communications, a corporate Status Page helps boost stakeholder trust, which in-turn leads to better customer and employee satisfaction.

In addition, by having all IT notifications feed into a single Status Page, you boost your IT help desk team’s productivity and reduce your IT support costs.

Unified Incident Management: Status Page Requirements

When looking to bust your incident response silos, you must ensure the Status Page solution you select meets the following requirements:

Allows for end-user-friendly, customizable pages and messages to provide stakeholders information they can use and understand versus "tech-speak"

Summing It Up

If your business is plagued by silos in your IT incident management approach, you should consider a corporate Status Page. You’ll not only boost IT help desk team productivity, but also you’ll improve IT transparency, which has been proven to improve both employee and customer satisfaction.

If 2020 taught us anything, it is that a corporate Status Page is an IT ‘must have.’ With this one solution, IT leaders are able to address new challenges of remote work teams, as well as traditional issues — like high IT support costs, employee productivity, stakeholder transparency and IT team efficiency.

2020 was a year marked by the ‘virtualization’ of nearly every aspect of life. From doctor’s appointments to happy hours, we quickly moved live events to online environments like Zoom and Google Hangouts. Never was this truer than for corporate teams who were used to working in office buildings.

As professional teams transitioned to virtual work, companies faced a plethora of new challenges. Not only did they have to setup virtual work environments with the right tools for the job; but also, they had to determine how to keep their employees engaged, communicate with teams effectively and ensure a high level of employee productivity with remote work.

These new remote work challenges, along with traditional issues that weigh heavy on IT leaders’ minds — are improved with a corporate Status Page solution.

Top 5 Reasons You Need a Corporate Status Page

Reason #1

Reduced IT Help Desk Support Costs

If you have ever worked in a corporate environment, you surely have experienced the following scenario: You log into your laptop to start your day and find that Office 365 is not working. You, along with hundreds of your co-workers, call your IT help desk to report the problem and suddenly your IT support team is overloaded with too many support requests for the same issue.

IT support tickets cost on average $104. When you add this expense to the opportunity cost of employees and IT teams being less productive, you can see how much IT support tickets impact the bottom line of the business. By implementing a corporate Status Page, organizations can reduce inbound help desk costs by preventing the rise in incidents from happening in the first place.

By providing proactive communication about outages and planned maintenance to employees as well as customers, IT leaders are able to save themselves the headache and cost that a surge in help desk requests creates.

How much you can save in IT support costs with a corporate Status Page?

Reason #2

Higher Employee Productivity

Employee productivity is always a concern — whether your teams are in-office or working remotely. According to the 2015 HIS Markit study, North American companies lose up to $700 billion a year related to IT outages. This includes a 78% loss in employee productivity.

The total revenue loss from employees’ inability to access core systems during outages marks only the start of the negative domino effect. If the impacted employees also play customer-facing roles, the outage can impact customer service, sales, customer support and other customer-oriented business functions.

To protect against outages and resolve them quickly, many corporations have turned to corporate Status Pages to provide proactive and integrated incident management communications. By integrating all IT notifications into one interface and being proactive in sharing information with both internal and external stakeholders, IT teams are freed up from the flood of calls and emails they receive without a corporate Status Page. This ‘free’ time can be applied to resolving the problem at hand versus recording yet another ticket for the same issue.

Another way a corporate Status Page boosts employee productivity is in the area of communicating planned maintenance information. By knowing in advance when maintenance will be performed, employees can better plan their workday, focusing on off-line tasks during the time when systems are unavailable. This ability to adjust their workday according to system availability means teams are using their time more wisely and are thus being more productive.

Learn More About Communicating Scheduled Maintenance With Users

Reason #3

Greater IT Transparency

According to, companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. And why not? Transparency fosters trust, and trust is important for the health of every relationship – both personal and professional. 

According to the Label Insight Transparency ROI Study, at least two-thirds of consumers would spend more if it meant buying from a transparent company and 94 percent rank transparency as the greatest factor in brand loyalty. In addition, Harvard Business Review notes that obtaining a new customer is anywhere from five to 25x more expensive than retaining an existing one.

Company transparency is also of utmost importance to employees. In fact, Forbes notes that employees indicate that transparency is the number-one factor in determining employee workplace happiness.

A corporate Status Page goes a long way toward providing IT transparency to both internal and external stakeholders. By providing proactive incident management and planned maintenance communications, a corporate Status Page helps boost stakeholder trust, which in-turn leads to better customer and employee satisfaction.

Discover best practices in IT incident management communications

Reason #4

Improved IT Team Efficiency

By implementing a corporate Status Page, you not only free up your IT team to focus on higher value tasks, but, assuming your Status Page supports unified communication, you are also making your IT team more efficient in performing their tasks. Instead of spending considerable time using multiple notification interfaces across myriad IT apps and systems, with a corporate Status Page, IT teams use a dashboard that integrates all incident management notifications into one customizable dashboard.

Modern status page providers are able to fully integrate with all your external third party SaaS products. They can ingest their status in real-time and proactively forward new incidents to your IT team or directly to your employees. Imagine the time saved by a system that automatically notifies your employees of the next Office365 or AWS outage.

StatusCast integrates with Office 365, big three cloud providers and corporate enterprise apps

Reason # 5

Remote Work Benefits

SocialChorus and Pulse recently “surveyed 100 global enterprise IT leaders to uncover how they are prioritizing employee engagement and communications improvements…and the top technology features that would help them derive greater ROI from their digital employee experience investments.” 93% of IT leaders who participated in the survey said that employee engagement and communication is a higher priority initiative in 2020 as a result of the rise in remote work. In addition, 49% of these leaders agree they would “be able to better calculate ROI…and boost productivity with a unified view of analytics across all tools and platforms.”

A corporate Status Page addresses these IT leaders’ needs with one unified view of all incident management notifications. IT teams as well as other employees can be more efficient and productive, IT leaders are better able to perform ROI analyses and employee engagement and communication get a boost — all because of a corporate Status Page.

Summing it Up

As 2020 draws to a close and we look toward a new year, IT leaders are advised to consider investing in a corporate Status Page. With this one solution, IT teams are able to do their best work while at the same time reducing IT support costs, boosting employee productivity, improving IT transparency and addressing the unique needs of remote workers.

Founded in 2013, StatusCast is a unified communications cloud-based platform that allows IT to easily communicate status and scheduled maintenance messages to its end-users with a powerful application status page. Want to see how a status page can benefit your business? Start your 14-day free trial or schedule a demo today!

COVID-19 has left colleges and universities scrambling to come up with alternative plans for the 2020 fall semester. Some are opting for 100% online learning while others are taking more of a hybrid approach with a combination of in person and online classes.

While schools face an abundance of change this academic year, it’s not just the faculty and students that need to adapt but also the entire IT infrastructure for which the school is run.

In fact, just last week many schools started classes and were met with technical difficulties as there was a widespread outage at Zoom which caused major issues for students and teachers who were kicking off their first week back. Think about the mass chaos that must have ensued as IT departments across the industry were inundated with phone calls, messages and emails from teachers and students struggling to get up and running for their first class.

While traditionally, educational institutions have been slow to adapt when it comes to expanding their IT infrastructure, there are a few simple steps that can be taken to make the process more efficient:

Here are our best practices for maximizing your IT team’s bandwidth when issues arise:

Invest in a quality and reliable incident management tool. It’s imperative to use tools that you know will function properly when things aren’t going right. For example, if your email server is down, how do you plan on sending an email notification to your users? Having a system in place that you know will always be available to you is top priority for putting out fires before they start.

Provide transparent communication. We live in a world today where consumers digest information across a multitude of channels. Embrace this and connect with your users the way they like. Whether it’s text messaging, email or social media make sure you are providing flexibility to ensure your message gets read.

Know what downtime and outages are costing you. When a problem goes down, help tickets go up. Understanding and acknowledging the real cost of downtime is one of the first steps to being able to solve problems that are directly impacting your bottom line. Want to know what your downtime costs you? Check out our ROI calculator.

You’d be shocked to hear about the number of IT dinosaurs still email blasting by CC. How easily mistakes can happen that way. Totally inefficient, non-targeted and just plain annoying are just a few things that come to mind when we learn about the archaic practices still being utilized when it comes to incident management.

Think you’re ready to bring your school’s IT infrastructure into the 21st century? Contact us today to learn more about how StatusCast can help you. Better yet, signup for a free 14 day trial!

Want to stay up-to-date on all things StatusCast? Follow us on LinkedInFacebook and Twitter

Here’s the Top Tool Your IT Department Didn’t Know They Needed

COVID-19 has impacted every single aspect of our lives as we knew them. Almost overnight, businesses had to create an entirely new working environment, parents had to become teachers and essential workers become the real heroes.

As time goes on, more and more businesses are transitioning to 100% remote workforces. For example, Facebook and Google just announced they are extending their remote policy to allow employees to work from home until 2021, and other organizations like Twitter are saying employees never have to come back.

Adapting your IT infrastructure for the remote workforce

As businesses and employees are forced to embrace our new normal there are several factors that will impact how a business adapts to create a successful remote workforce. The evolution of an organization’s IT infrastructure will be at the helm of this and investing in the right tools and resources will be vital for keeping things operating smoothly.

Tools that promote transparency and better communication like corporate status pages and incident management applications should be at the top of the list. With more employees and customers working remotely, being able to communicate scheduled downtime and maintenance along with any other technical incidents will be imperative for keeping employees in the know so they can plan and be prepared for downtime.

Did you know downtime can cost a business between $140,000 and $540,000 per hour?

Not to mention the amount of time and resources that IT departments lose due to an overwhelming amount of employee support requests. At StatusCast, we help mitigate those costs by helping an enterprise better prepare and communicate downtime. Some of our key features include:

There has never been a time where transparency and communication have been more important. Corporate enterprises and IT departments must adapt and StatusCast is the tool that will help reduce frustration, improve communication and create a more positive and productive user experience.

Interested in learning more about how StatusCast can help you deploy your very own custom status page? Contact us today, or better yet, signup for a free 14 day trial

Want to stay up-to-date on all things StatusCast? Follow us on LinkedInFacebook and Twitter

Often, outages are planned. In fact, in most organizations, outages are typically not caused by something going wrong, but because some kind of IT operation requires your team to take a system temporarily offline.

Communicating scheduled maintenance is just as important, if not more important than alerting users to unplanned outages.

If the chance of downtime exceeds your organization’s comfort threshold, consider notifying your end-users (using the portal above) of the “planned system maintenance, with no expected downtime”. However, warn them that unforeseen events may cause something unexpected to happen.

Case in Point

A few years back, Yahoo was on the hunt to be the comeback king, but in December 2013 they had an epic fail with communication to their users.

A Twitter user tweeted, “Very frustrated!!! My account has been down since Monday. Apparently due to “maintenance”, with no heads up. Terrible!”. Herein lays the problem with companies that have only implemented application monitoring tools– there is no end user communication or no “heads up”, as Wendy put it – at all.

Communicating Scheduled Maintenance with End-Users

With scheduled maintenance, there are some additional factors that you need to consider when communicating with end-users:

Establish Multiple Lines of Communication for Scheduled Maintenance

Make sure you are heard. People expect to learn about important news through multiple channels. Push out the message on as many mediums as possible including private and, if appropriate public, feeds: Twitter, Facebook, e-mail, SMS. Give your users the choice to be informed on their terms.

Using a Status Page to Communicate Scheduled Maintenance

Most importantly, every application should have a status page made available to your end users. Many large SaaS vendors already provide such a page, your applications should have one as well.

Implementing a self-service status page provides team members and/or clients with current and historical application uptime information as well as scheduled maintenance updates. Providing transparency on scheduled maintenance causes your support requests to go down.

A little planning goes a long way when dealing with scheduled maintenance. Get the word out to your team and end users when you have scheduled maintenance with the chance of downtime. It matters to your brand, your client relationships and to your bank account.

Founded in 2013, StatusCast is a unified communications cloud-based platform that allows IT to easily communicate status and scheduled maintenance messages to its end-users with a powerful application status page. Want to see how a status page can benefit your business? Start your 14-day free trial or schedule a demo today!

There’s nothing worse than turning on your computer to start the work day and discovering the internet is down. We all know the frustration of tediously trying to figure out what’s wrong before finally breaking down and calling our service provider and waiting on hold, only to discover that it’s a known issue and it’s being addressed.

What if there was a better way? What if businesses could reach out to employees or customers immediately when IT issues occur to notify them, and then keep them updated as efforts to correct the problem are underway?

This would not only assuage interested parties by keeping them in the loop, but it could significantly reduce incoming communications related to the problem, allowing IT professionals to focus on the task at hand, rather than wasting time fielding one-on-one queries. This is the convenience you’ll gain with the status page solution.

What is a status page? How can companies use it and what benefits will they gain for employees and customers in the process? Here’s what you need to know.

What is a Status Page?

A status page is a means of quick and easy communication with users, such as employees or customers.  It allows you to display data about system performance so users can quickly access needed information on their own, without having to contact your IT professionals.

It’s also a way to post updates about ongoing situations, such as downtime, in real time.  Your IT department can use this portal for announcements and notifications, alerting users when an interruption in service will occur, and then post periodic updates to keep all interested parties informed of current efforts and anticipated results.

Whether you want to let users know that professionals are actively engaged in solving the problem or that you expect it to be solved in a certain amount of time, your status page acts as a mass communication tool to assure users that the problem is known and that it is being addressed.  A status page is a means of providing transparency and reassurance in order to reduce user frustration, as well as time consuming, one-on-one communication related to issues.

How Do Companies Use Status Pages?

Companies can use status pages in a variety of ways.  Incident communication is often a primary goal, although status pages can also deliver system data even when everything is working as it should.  At any given time, your status page could show that the system status is normal, relay recent uptime and downtime activity, show data for multiple services, and provide pertinent information about past incidents and how they were resolved.

However, status pages fill a critical need when downtime occurs, allowing IT staff to post notices and updates so users know exactly what’s being done to correct the issue.  This virtually eliminates the need to call or email support staff, who should be working on fixes rather than answering the same question 1,000 times.

Your company may need status pages to keep employees informed about essential systems, to keep customers in the loop about SaaS platforms, or to notify students about online services, depending on your business.  Ultimately, this tool for transparency is an essential part of communications, customer support and user relationship management that increases user confidence and reduces the burden on IT staff at critical moments.

Benefits of a Status Page for Companies

There are several benefits you’ll enjoy when you implement status pages as part of your communications strategy.  For starters, you’ll have control of communications, whether you’re planning downtime for regular maintenance or you’re dealing with unscheduled downtime and working to correct problems.  You can issue proactive communications instead of reacting to an avalanche of user queries (phone calls, emails, etc.).  You can even collaborate with the incident response team directly by adding private notes that include context.

Reduced query volume during downtime incidents not only frees up your team to focus on diagnosing and fixing problems in a faster and more efficient manner, but with real-time status updates, you can alleviate user frustration and build trust, as well as confidence in your capabilities.  After the fact, you can use analytics and reporting to see patterns in your system and improve performance over time.

Status Page Benefits for Customers

When customers encounter downtime, they’re going to have questions and concerns, and they can quickly become frustrated if no information is readily available and they experience long wait times due to high call volume, or inundated customer support email addresses, for example. You’ll spend more time soothing riled users than attending to the problem at hand.

With full transparency via status pages, users can quickly find relevant information and receive real-time status updates on the progress of fixes. This reduces frustration and helps you to maintain trust, creating positive perceptions of your company even when unscheduled downtime occurs.

Founded in 2013, StatusCast is a unified communications cloud-based platform that allows IT to easily communicate status and scheduled maintenance messages to its end-users with a powerful application status page. Want to see how a status page can benefit your business? Start your 14-day free trial or schedule a demo today!

Status pages have evolved quite a bit over the last few years. Not that long ago you would have been lucky to find a simple up/down indicator, but today organizations are truly embracing transparency. They are providing their end users with critical metrics, incident data, maintenance calendars and even the status of their own service provider technologies.

Here at StatusCast we consider ourselves, well, sort of experts when it comes to status pages and have seen everything from a DIY’ers nightmare to Fortune 500 glory. There are lots of great pages out there, and we’d like to share a few status page examples that we’ve taken notice of the last few years. But, before we dive into our ‘greatest hits’ we should share our criteria for what makes for a good IT status page ?



What are the Benefits of a Status Page?

Status pages are necessary to deliver a top-notch customer experience and the benefits of using them are three-fold: they reduce support costs, build higher customer trust, and increase productivity. Before examining status page examples, let’s run through these essential advantages.


Lower Your Support Costs

There are many existing status pages you should draw inspiration from when building your own. One thing all status examples have in common is that they lower your support costs.

Whenever outages occur, the system aggregates relevant information from your application monitoring and other applications, to automatically update your status page to let users know what’s happening. 

Keeping customers informed is the key to effectively managing downtime. With a status page in place, users can track the real-time system updates, either globally or specifically what affects them if they are a subscriber, and determine if their issue requires customer service action, helping reduce ticket volume for your team.

Of course, your status page must have a memorable URL for this to work. Most companies simply append “status” to their existing URL. For example, our status page is “” But unlike many other status page providers, StatusCast supports custom urls to ensure consistent branding across all of your customer facing communications.


Higher Customer Trust

Once you’ve deployed your status page, either with a custom design or using our out-of-the-box status page template to build your page, you can communicate its existence to users. Trust building comes in by being transparent about upcoming and unexpected outages through this page.


More Productivity

Outages are disruptive enough for your teams. Not only are they unable to use their tools or access their workflows, customers are also limited in what they are able to do.

Using an incident reporting system for 24/7 monitoring and linking reports to your status page, allows you to spend less time devising reports, communicating with customers, and servicing incoming support tickets. Instead, your IT department can focus its resources on resolving the issue and getting your system back online.


What Makes for a Good IT Status Page?

A good IT status page is one that allows your end-users to quickly digest what is going on with your organization. This means (above all else) that if there is an ongoing event, whether it’s planned or not, that it’s easily identifiable. Ultimately status pages are a tool for creating organizational transparency, so if a page is burying the problem or sharing the issue in a cryptic format, then it’s not doing what it was meant to do from an end-user’s perspective.

The best status pages are constructed with simplicity in mind. Ongoing and previous events must be communicated using language everybody can understand. Remember, not everyone using your services will understand complex technical terms. All decent status page examples will communicate vital information in seconds to answer the primary question on a customer’s mind: “What’s going on?”

Your status page should provide a consistent experience in its design. Including branding throughout your status page is an excellent opportunity to continue your passive marketing efforts. It’s important to note that your branding efforts should not get in the way of status updates.

You may also want to include an extra avenue for contacting your customer support team for urgent issues. If your entire site is down, customers may be unable to pull up your contact details. Staying in touch with your customers throughout the process sends a powerful message. Some status page examples provide links to their Facebook or Twitter accounts for real-time updates.

Ultimately, all good examples of status pages include the tools customers need to get help, learn what’s going on with your service, and receive the latest information on the ongoing outage.


What Makes for a Good IT Status Page?

A good IT status page is one that allows your end-users to quickly digest what is going on with your organization. This means (above all else) that if there is an ongoing event, whether it’s planned or not, that it’s easily identifiable. Ultimately status pages are a tool for creating organizational transparency, so if a page is burying the problem or sharing the issue in a cryptic format, then it’s not doing what it was meant to do from an end-user’s perspective.



Our Top 9 List of Status Page Examples

Ideal status pages come in a variety of shapes and sizes, and can utilize a wide array of features. Here’s our top status page picks that showcase some of the cool things you can do with a status page and the critical features required to do so.

#1 - Showing Off Your Uptime

QuickBase Status Page

QuickBase provides an application development platform that enables people to build business applications without coding.

What's Great About This Page

Not every status page shares an uptime metric with it’s end-users, but, for those that do, it’s often the most critical part of their status page. QuickBase relies on their uptime metric so that existing clients can validate any SLA’s they have in place, but the uptime also serves as a tool in their sales arsenal. Most people who have gone through the software procurement process have likely asked about the resiliency of the product and what better tool could any sales rep have then a status page showing near 100% uptime? Use your status page as a way to show off your organization’s resiliency not only to existing customers but to prospective clients as well.


#2 - Using A Status Page For More Than Just Unplanned Events

Recognize App Status Page

Recognize is a social employee recognition & rewards program.  It includes nominations and service anniversaries, and has best-in-class enterprise integrations.

What's Great About This Page

Status pages can be used for so much more than just communicating downtime and outages to your end-users. Recognize uses their status page to publish company and product updates to keep their end-users updated about everything company wide. This puts a positive spin on your status page as it is no longer just a resource for communicating problems, it can become a full communication platform for your organization to keep your end-users informed of everything going on, both good and bad.


#3 - Extend The Functionality Of Your Status Page

MRI Software Status Page

MRI Software is a provider of real estate and investment management software to real estate owners, investors and operators.

What's Great About This Page

Status pages focus on informing end-users about what is going on with an organization, and generally end-users can view the live information or just sign up to receive notifications. What happens when a user goes to your status page because they encountered an issue that you weren’t aware of yet? Even though many organizations will know about an issue before the end-user, it doesn’t always mean everyone internally is in the know. If this scenario arose, MRI wanted their status page to be a bit more interactive with their end users. That’s why they added a custom Report an outage button on their status page. This directs users to an existing MRI resource that allows users to report SaaS outages. Now MRI’s status page serves as a tool that not only informs end-users, but also allows them to be interactive.



#4 - Organizational Prowess

Epicor Status Page

Epicor provides enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and human capital management (HCM) software to business customers in both Software as a Service (SaaS) and On-Premises deployment models.

What's Great About This Page

Epicor maintains several products, which can often become difficult for organizations to display in the context of a single status page.  To address this issue, Epicor adjusted the layout of the primary widget so that each product is organized by tabs and not just presented in a single long list.



#5 - Staying Current With A Calendar

Veeva Status Page

Veeva offers cloud-based business solutions for the Global Life Sciences Industry.

What's Great About This Page

Veeva offers a wide variety of cloud business solutions and their status page has a wealth of information as a result. When your status page has a lot going on you must consider the end-user’s view because too much data can be a bit overwhelming. Veeva handles this concern by ensuring their list of components is initially collapsed and by offering a full calendar view of their posts. With as many components and services as Veeva offers, the calendar view is the perfect way for end-users to see the big picture without having to dig through the trenches to get the information they need.


#6 - Incorporate Metrics

Trice Status Page

Trice Imaging provides a faster, cheaper and more efficient way for physicians to communicate and collaborate on medical images from anywhere.

What's Great About This Page

Status pages typically have information about recent incidents, but often there’s not much more offered than that. Adding metrics to your page can add a lot of value as you can share real-time performance information, or really any kind of data about your organization over time. In this status page example, Trice offers it’s end-users response time data so that they can get a sense of how fast things are operating at any given time. Offering historical metrics on your status page also acts as a great sales tool; as your reps have a resource to show-off your apps’ general performance and alleviate any question of reliability.


#7 - Share 3rd Party Statuses

Onshift Status Page

Onshift provides award winning workforce management software for hiring, scheduling, engaging and retaining long-term care and senior living staff.

What's Great About This Page

In today’s SaaS driven world, many organizations rely on at least one, if not several, cloud based solutions to run their business/infrastructure. OnShift hosts part of their platform on Amazon Web Services (AWS) and has elected to share AWS’ status directly on their status page. Most SaaS providers have their own status page, so you can fully equip your own page to share their statuses, giving your end-users the complete picture regarding your organization’s health and status.


#8 - Scheduled Maintenance Awareness

VIOOH Status Page

VIOOH gives media buyers a transparent platform that ensures advertising messages are 100% viewable, brand safe and seen by bot free, targeted audiences.

What's Great About This Page

Reporting unplanned incidents is generally considered the primary activity for any status page, but for many organizations this is not the case. Keeping users informed of scheduled maintenance is just as important, especially when those planned events cause downtime. In this status page example, VIOOH’s status page includes upcoming maintenance schedules at the top of their page, so any user visiting the status page can plan accordingly. Giving users a glimpse into your maintenance schedule helps them plan their work accordingly to minimize affects on productivity.



#9 - Matching Your Brand

MediaSilo Status Page

MediaSilo offers secure video sharing and a workflow solution for content and production teams of any size.

What's Great About This Page

MediaSilo’s website has a lot of great design elements that their team wanted to be carried over to their status page, so they took their website’s existing header and added it to their StatusCast page, making their status page appear to be just another page within their overall site. This is a fantastic strategy to ensure that your end-users know that the information they are seeing on the status page is coming directly from the organization and not some third-party that is posting basic information.



Sherweb is an IT services and consulting company. Combining reseller and solution selling, Sherweb enables its customers to obtain tailored cloud  solutions by providing services and software that integrate multiple third-party cloud technologies from different vendors.

What’s great about this page?

Sherweb caters to a global audience and appreciates that not everyone has English as a first language. Sherweb’s status page incorporates Google Translate, allowing language translation on the fly.

Sherweb has also chosen to fully embrace social tools by providing RSS integration and social links to Twitter, LinkedIn, Facebook, Instagram and YouTube.

To integrate the status page with other elements of support, the page links to the  knowledgebase that provides comprehensive support for third-party services.




BMC is an innovator, specializing in advancing organizations through automation and data, something it terms the Autonomous Digital Enterprise. This helps organizations to be as efficient and joined up as possible while maximizing the value of their digital assets, software, hardware and data.

What’s great about this page?

BMC innovated by turning the view upside down! Instead of listing services at the top, it summarizes and then lets status page visitors drill down into each service.

This status page is also noteworthy because it is heavily customized with custom icons and branding, showing how StatusCast ensures your status pages remain integrated with your web media assets.




NAVBLUE, an amalgamation of Navtech, Airbus LUCEM and Airbus ProSky, is Airbus’ flight operations software subsidiary. NAVBLUE provides products which include software for flight planning, aircraft performance, flight data analysis, aeronautical charts, crew planning, electronic flight bag and navigational data.

What’s great about this page?

NAVBLUE provides an easy to view 60 day history lensed by viewing through Service Status, Events and Calendar. Single-click expand and collapse provides fast access to information.

NAVBLUE links out to external resources and provides links to news on the main NAVBLUE website as well as the support portal, making the status page seem very much an integrated part of its web presence.




Allied Solutions, LLC is a financial services business, providing value-added support to 4,000 B2B clients. A range of solutions include insurance, consumer lending, employee benefits and technology to improve the efficiency of lending operations.

What’s great about this page?

One of the key characteristics of the Allied Solutions status page is that it provides a detailed history of incidents.

Clicking the ‘View Uptime History Report’ shows  the uptime history and using the drop down date range contro you can see any period of week, month or year in the previous 2 years .

Putting such granular levels of detailed reporting right up front helps to demonstrate Allied Solutions attaches a great deal of importance to providing a high level of transparency.



Wrap up

Are you looking to implement an IT Status Page to keep your internal and external stakeholders informed of your organization's IT status? Or, do you have an IT status page that you want to take to the next level, taking inspiration from some of these status page examples? If these scenarios describe your situation, let’s connect. 


Why StatusCast?

The status page examples above highlight the features that guarantee your audience is always informed when it comes to their site experience. With StatusCast, you can ensure your customers and stakeholders stay updated on incidents. From industry-leading incident management software to automated status pages, confidently control service disruptions. 

Build and customize your status page to match your target audience. We offer customer-facing and private status pages to widen transparency and build trust across your company and customer base. We offer a range of intuitive features to enhance your business, such as codeless integrations, fully customizable pages, audience specific pages, and interactive two-way status pages.

Find out why so many companies have turned to StatusCast for state-of-the-art status pages. Claim your free personalized demo or sign up for a 14-day free trial today.

In her CIO online post,  “6 Blunders to Avoid When Dealing with End Users,” Mary Brandel discusses some of the mistakes IT professionals make when interacting with end-users. The six blunders she refers to include:

  1. Being mindful of techie lingo
  2. Communicating at the right level
  3. Understanding the business (not just the technology that powers it)
  4. Treating internal users differently than external customers
  5. Over-promising
  6. Establishing the wrong priorities

In short, the article calls attention to some common limitations within IT staff when communicating with customers. This isn’t a matter of intelligence or willingness. As Mary so aptly put it:

“Most IT pros will do whatever it takes to ensure they perform well on the job – they’ll update certifications, take online courses at home, come in early, leave late. So after all that effort, it would be a shame if their careers were stifled because of something as pedestrian as poor interactions with end-users.”

It isn’t a matter of IT staff not caring, it’s a matter of IT not having the skill set. There are two obvious solutions to this problem:

  1. Include customer interaction in training and/or professional development for IT staff
  2. Have another team handle the customer interaction side of IT communications

IT staff specialize in preventing, identifying and fixing problems – it’s likely not the best use of their time and talents to assign the communications piece to them too. Especially when it feels like something is at the “on fire” level of urgent fix.

Communication vs. Issue Resolution

Depending on the issue, it’s arguably just as important to communicate with customers promptly as it is to resolve the problem quickly. Shep Hyken called attention to TurboTax’s recovery from a significant gaffe with their end users, highlighting the 5 steps they took to remedy a crisis-level situation. In short, TurboTax:

  1. Acknowledged the problem
  2. Apologized for the problem
  3. Fixed the problem
  4. Took accountability
  5. Acted quickly

Not every issue will require a remedy plan (some are small enough “bumps” in the road that a post-mortem issue report will more than suffice). However, for major issues, you should model your communication after a plan like the one above from TurboTax. With IT focused on resolving the issue, you’ll want to task another team with timely communication.

Downtime Communication from Marketing

There are at least four reasons why marketing staff are better candidates for communicating with customers about IT issues than IT staff themselves.

  1. Marketing will likely want control of customer communications to ensure the message is properly shaped and delivered.
  2. Marketing talks to customers in terms they understand. Tech speak isn’t a problem.
  3. Marketing is well-versed at knowing their audience and adjusting communications and messaging accordingly.
  4. Marketing is paid to understand customers and communicate with them effectively, and knows the proper communication vehicles that will resonate.

But what about the technical issue itself? How can Marketing understand and discuss it with customers? After all, marketing staff spend their time interacting with customers, not working with hardware and virtual environments. The key is to set up the basics of downtime communication when your organization is NOT in the midst of a crisis. This way, IT can verify that the messages Marketing plans to share are appropriate before they share them.

There are tools available today that allow you to integrate your IT staff’s own internal monitoring and alert system with a customer communication system. Using StatusCast, you can quickly and easily set-up marketing-friendly alerts to end users, “translating” the techie lingo of IT’s application performance management system into something more intelligible to end users. Once the initial set-up is complete, the alerts can be programmed to go out automatically or to wait for approval before being released to end users.

Learn more about how an IT status page can help improve downtime communication here.

Does your help desk get overwhelmed with tickets when an IT issue occurs because communication with employees is either insufficient or non-existent? Have you considered implementing an IT status page to improve this communication failure, but have found it difficult to justify the expense? Statuscast built its IT Status Page ROI Calculator with you in mind. The Calculator is designed to help IT, help desk and internal communications leaders build the business case for investing in an IT status page that will keep employees informed about IT systems and networks.

While the qualitative benefits of such a page may be obvious, it’s the quantitative cost savings that typically are harder to calculate. However, real numbers are critical in building your business case because they show the potential effect to the company’s bottom line. That’s where The Calculator can help.

After answering a series of questions about your company, The Calculator gives you real numbers based on your current spend to show you what your company could save with a status tool. The output is a cost savings infographic tailored to your business that you can use inside your organization to justify the purchase of a status page communication solution.

To get the best results from The Calculator, you should answer as many of the questions on the intake survey as possible. The questions you will be asked include:
You don’t have to answer all the questions, but the more you do, the better the analysis will be. Ready to get started on your ROI analysis?

Launch IT Status Page ROI Calculator

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