Status pages have evolved quite a bit over the last few years. Not that long ago you would have been lucky to find a simple up/down indicator, but today organizations are truly embracing transparency. They are providing their end users with a single-source-of-truth, showcasing critical metrics, incidents, scheduled maintenance in real-time, as well as historical uptime and SLA data.
StatusCast has been a proven status page provider for over a decade, trusted by Fortune 100 companies and top universities to provide a first class experience to end users and employees. Our customers have built their status pages out in various different ways, making the most out of the flexibility and customization that StatusCast offers. We'll share some of our favorite customer status pages below.
Our Top 14 List of Status Page Examples
Ideal status pages come in a variety of shapes and sizes, and can utilize a wide array of features. Here’s our top status page picks that showcase some of the cool things you can do with a status page and the critical features required to do so.
#1 - Adaptive Design With Custom CSS
Malwarebytes is a leading anti-malware software provider that scans and removes malicious software across various platforms such as Microsoft Windows, macOS, ChromeOS, Android, and iOS. It stands as a robust tool trusted by millions of users to protect against rogue security software, adware, and spyware.
What's Great About This Page
The Malwarebytes status page provides a highly visual and intuitive experience for users. It’s not just about communicating the status of their mission-critical cybersecurity services; they’ve gone a step further to provide a sense of consistency for users hopping between their various product and domains.
One of the standout design choices of their status page is the implementation of custom CSS that triggers the user's Windows theme for dark/light mode. This adds to the sleek and minimalist page design, ensuring their status page can update users in a visually appealing and familiar way.
This adaptive design can be used by other companies in order to provide a status page that mirrors the brand design from their primary domain to reinforce brand consistency and familiarity for users.
Ultimately, Malwarebytes shows us there is no need to follow dry and purely utilitarian status page templates - as they can be visually engaging platforms that follow your brand identity and enhance user experience.
QuickBase provides an application development platform that enables people to build business applications without coding.
What's Great About This Page
Not every status page shares an uptime metric with it’s end-users, but, for those that do, it’s often the most critical part of their status page. QuickBase relies on their uptime metric so that existing clients can validate any SLA’s they have in place, but the uptime also serves as a tool in their sales arsenal. Most people who have gone through the software procurement process have likely asked about the resiliency of the product and what better tool could any sales rep have then a status page showing near 100% uptime? Use your status page as a way to show off your organization’s resiliency not only to existing customers but to prospective clients as well.
Take some inspiration from these status page examples.
#3 - Using A Status Page For More Than Just Unplanned Events
Recognize is a social employee recognition & rewards program. It includes nominations and service anniversaries, and has best-in-class enterprise integrations.
What's Great About This Page
Status pages can be used for so much more than just communicating downtime and outages to your end-users. Recognize uses their status page to publish company and product updates to keep their end-users updated about everything company wide. Their approach shows a positive spin on using our solution as an internal status page for employee recognition and rewards. It can become a full communication for your organization to keep everyone informed about things going on, both good and negative.
#4 - Extend The Functionality Of Your Status Page
MRI Software is a provider of real estate and investment management software to real estate owners, investors and operators.
What's Great About This Page
Status pages focus on informing end-users about what is going on with an organization, and generally end-users can view the live information or just sign up to receive notifications. What happens when a user goes to your status page because they encountered an issue that you weren’t aware of yet? Even though many organizations will know about an issue before the end-user, it doesn’t always mean everyone internally is in the know. If this scenario arose, MRI wanted their status page to be a bit more interactive with their end users. That’s why they added a custom Report an outage button on their status page. This directs users to an existing MRI resource that allows users to report SaaS outages. Now MRI’s status page serves as a tool that not only informs end-users, but also allows them to be interactive.
#5 - Organizational Prowess
Epicor provides enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and human capital management (HCM) software to business customers in both Software as a Service (SaaS) and On-Premises deployment models.
What's Great About This Page
Epicor maintains several products, which can often become difficult for organizations to display in the context of a single status page. To address this issue, Epicor adjusted the layout of the primary widget so that each product is organized by tabs and not just presented in a single long list.
Veeva offers cloud-based business solutions for the Global Life Sciences Industry.
What's Great About This Page
Veeva offers a wide variety of cloud business solutions and their status page has a wealth of information as a result. When your status page has a lot going on you must consider the end-user’s view because too much data can be a bit overwhelming. Veeva handles this concern by ensuring their list of components is initially collapsed and by offering a full calendar view of their posts. With as many components and services as Veeva offers, the calendar view is the perfect way for end-users to see the big picture without having to dig through the trenches to get the information they need.
#7 - Incorporate Metrics
Trice Imaging provides a faster, cheaper and more efficient way for physicians to communicate and collaborate on medical images from anywhere.
What's Great About This Page
Status pages typically have information about recent incidents, but often there’s not much more offered than that. Adding metrics to your page can add a lot of value as you can share real-time performance information, or really any kind of data about your organization over time. In this status page example, Trice offers it’s end-users response time data so that they can get a sense of how fast things are operating at any given time. Offering historical metrics on your status page also acts as a great sales tool; as your reps have a resource to show-off your apps’ general performance and alleviate any question of reliability.
#8 - Share 3rd Party Statuses
Onshift provides award winning workforce management software for hiring, scheduling, engaging and retaining long-term care and senior living staff.
What's Great About This Page
In today’s SaaS driven world, many organizations rely on at least one, if not several, cloud based solutions to run their business/infrastructure. OnShift hosts part of their platform on Amazon Web Services (AWS) and has elected to share AWS’ status directly on their status page. Most SaaS providers have their own status page, so you can fully equip your own page to share their statuses, giving your end-users the complete picture regarding your organization’s health and status.
#9 - Scheduled Maintenance Awareness
VIOOH gives media buyers a transparent platform that ensures advertising messages are 100% viewable, brand safe and seen by bot free, targeted audiences.
What's Great About This Page
Reporting unplanned incidents is generally considered the primary activity for any status page, but for many organizations this is not the case. Keeping users informed of scheduled maintenance is just as important, especially when those planned events cause downtime. In this status page example, VIOOH’s status page includes upcoming maintenance schedules at the top of their page, so any user visiting the status page can plan accordingly. Giving users a glimpse into your maintenance schedule helps them plan their work accordingly to minimize affects on productivity.
#10 - Matching Your Brand
MediaSilo offers secure video sharing and a workflow solution for content and production teams of any size.
What's Great About This Page
MediaSilo’s website has a lot of great design elements that their team wanted to be carried over to their status page, so they took their website’s existing header and added it to their StatusCast page, making their status page appear to be just another page within their overall site. This is a fantastic strategy to ensure that your end-users know that the information they are seeing on the status page is coming directly from the organization and not some third-party that is posting basic information.
#11 – OVERCOMING LANGUAGE BARRIERS
Sherweb is an IT services and consulting company. Combining reseller and solution selling, Sherweb enables its customers to obtain tailored cloud solutions by providing services and software that integrate multiple third-party cloud technologies from different vendors.
What’s great about this page?
Sherweb caters to a global audience and appreciates that not everyone has English as a first language. Sherweb’s status page incorporates Google Translate, allowing language translation on the fly.
Sherweb has also chosen to fully embrace social tools by providing RSS integration and social links to Twitter, LinkedIn, Facebook, Instagram and YouTube.
To integrate the status page with other elements of support, the page links to the knowledgebase that provides comprehensive support for third-party services.
#12 – SUPPORTING INNOVATION
https://trust.controlm.com/#!/
BMC is an innovator, specializing in advancing organizations through automation and data, something it terms the Autonomous Digital Enterprise. This helps organizations to be as efficient and joined up as possible while maximizing the value of their digital assets, software, hardware and data.
What’s great about this page?
BMC innovated by turning the view upside down! Instead of listing services at the top, it summarizes and then lets status page visitors drill down into each service.
This status page is also noteworthy because it is heavily customized with custom icons and branding, showing how StatusCast ensures your status pages remain integrated with your web media assets.
#13 – INTEGRATING STATUS PAGES WITH YOUR WEB PRESENCE
NAVBLUE, an amalgamation of Navtech, Airbus LUCEM and Airbus ProSky, is Airbus’ flight operations software subsidiary. NAVBLUE provides products which include software for flight planning, aircraft performance, flight data analysis, aeronautical charts, crew planning, electronic flight bag and navigational data.
What’s great about this page?
NAVBLUE provides an easy to view 60 day history lensed by viewing through Service Status, Events and Calendar. Single-click expand and collapse provides fast access to information.
NAVBLUE links out to external resources and provides links to news on the main NAVBLUE website as well as the support portal, making the status page seem very much an integrated part of its web presence.
#14 – SUPPORTING TRANSPARENCY
https://alliedsolutions.statuscast.com
Allied Solutions, LLC is a financial services business, providing value-added support to 4,000 B2B clients. A range of solutions include insurance, consumer lending, employee benefits and technology to improve the efficiency of lending operations.
What’s great about this page?
One of the key characteristics of the Allied Solutions status page is that it provides a detailed history of incidents.
Clicking the ‘View Uptime History Report’ shows the uptime history and using the drop down date range contro you can see any period of week, month or year in the previous 2 years .
Putting such granular levels of detailed reporting right up front helps to demonstrate Allied Solutions attaches a great deal of importance to providing a high level of transparency.
What are the Benefits of a Status Page?
Status pages are necessary to deliver a top-notch customer experience and the benefits of using them are three-fold: they reduce support costs, build higher customer trust, and increase productivity. Before examining status page examples, let’s run through these essential advantages.
Lower Your Support Costs
There are many existing status pages you should draw inspiration from when building your own. One thing all status examples have in common is that they lower your support costs.
Whenever outages occur, the system aggregates relevant information from your application monitoring and other applications, to automatically update your status page to let users know what’s happening.
Keeping customers informed is the key to effectively managing downtime. With a status page in place, users can track the real-time system updates, either globally or specifically what affects them if they are a subscriber, and determine if their issue requires customer service action, helping reduce ticket volume for your team.
Of course, your status page must have a memorable URL for this to work. Most companies simply append “status” to their existing URL. For example, our status page is “status.statuscast.com.” But unlike many other status page providers, StatusCast supports custom urls to ensure consistent branding across all of your customer facing communications.
Higher Customer Trust
Once you’ve deployed your status page, either with a custom design or using our out-of-the-box status page template to build your page, you can communicate its existence to users. Trust building comes in by being transparent about upcoming and unexpected outages through this page.
More Productivity
Outages are disruptive enough for your teams. Not only are they unable to use their tools or access their workflows, customers are also limited in what they are able to do.
Using an incident reporting system for 24/7 monitoring and linking reports to your status page, allows you to spend less time devising reports, communicating with customers, and servicing incoming support tickets. Instead, your IT department can focus its resources on resolving the issue and getting your system back online.
What Makes for a Good IT Status Page?
A good IT status page is one that allows your end-users to quickly digest what is going on with your organization. This means (above all else) that if there is an ongoing event, whether it’s planned or not, that it’s easily identifiable. Ultimately status pages are a tool for creating organizational transparency, so if a page is burying the problem or sharing the issue in a cryptic format, then it’s not doing what it was meant to do from an end-user’s perspective. A single-source-of-truth, providing insight into all critical third party services, as well as internal systems, that tracks vital status page metrics like uptime and SLA data, with support for component subscriptions and audience segmentation - is the killer app for an effective incident response process.
The best status pages are constructed with simplicity in mind. Ongoing and previous events must be communicated using language everybody can understand. Remember, not everyone using your services will understand complex technical terms. All decent status page examples will communicate vital information in seconds to answer the primary question on a customer’s mind: “What’s going on?”
Your status page should provide a consistent experience in its design. Including branding throughout your status page is an excellent opportunity to continue your passive marketing efforts. It’s important to note that your branding efforts should not get in the way of status updates.
You may also want to include an extra avenue for contacting your customer support team for urgent issues. If your entire site is down, customers may be unable to pull up your contact details. Staying in touch with your customers throughout the process sends a powerful message. Some status page examples provide links to their Facebook or Twitter accounts for real-time updates.
Ultimately, all good examples of status pages include the tools customers need to get help, learn what’s going on with your service, and receive the latest information on the ongoing outage.
Wrap up
Are you looking to implement an IT Status Page to keep your internal and external stakeholders informed of your organization's IT status? Or, do you have an IT status page that you want to take to the next level, taking inspiration from some of these status page examples? If these scenarios describe your situation, let’s connect.
